The “blog” has easily been one of the biggest buzz words of this century, and from twelve-year-old kids to grandmothers all over the world, lots of different kinds of people blog. Businesses, also, make use of the blog fairly frequently. In fact, if you work with an SEO professional on a regular basis, you’ve probably been encouraged to blog in the past. Few companies, though, truly understand the importance of blogging. With so much to do in so little time anyway, why should you bother to start a blog? Reasons like these may convince you.
SEO Rankings: A Blog Can Help Your Rankings
If you have an existing website, then your blog will most likely become a part of that website. Just as you have used the landing pages on your site to maximize your gains, you can use your blog in the same way. As you begin your blog, you will want to remember to give this new adventure time to help your rankings improve. If you give your blog the time it deserves and if you do your blog correctly from the beginning, then you will be pleased with your payoffs. The structure of a blog is such that it is an easy read for your website community. Your blog will include URLS connecting readers to your products and services, which may also draw in those inbound links. As an added bonus, you will be able to use trackbacks and comments to increase the level of your online community’s activity.
Blogging is a Good Marketing Tool
Aside from the SEO factor, though, blogs have some other real benefits. They’re a great way to market your business. Unlike customer newsletters or other marketing material you may send out, blogs can be updated from anywhere at any point in time. You can’t always do that with more traditional marketing materials. What’s more, though, is that it promotes a level of activity few other marketing materials can. Say, for instance, you have an ice cream shop that specializes in organic ingredients. Using your blog to give your customers a behind-the-scenes look they wouldn’t ordinarily get in other marketing materials can be a fantastic way to promote your company.
Credibility: Blogging to Improve Credibility
It is important, if you have a business, to look like you know what you are talking about when it comes to working with your customers. In other words, you want your customers to know that you have a large knowledge base in your industry. However, it can be very difficult to build the level of trust that it takes for customers to want to turn to you for answers. So, how do you present yourself in such a way that your customers will think of you first when they have questions? This is where your blog comes in. No matter what industry you are in, your blog can show customers that besides selling the product or service, you know what the product or service is about. You can show them that you have the knowledge to back up the product or service you are offering. Any and all industries can benefit in this way from blogging including the healthcare, animal, plumbing, sports industries and more.
Keeping a current blog offers so many benefits for your business. If blogging takes more time than you have to give, you can always outsource your blog so that you can still gain the profits for your business.
LunaTech SEO is a San Francisco social media agency which offers website optimization, social media marketing, SEO, and more to its clients. They provide a wide range of services including seo reviews to their global clients.
