A year after releasing Google Caffeine, Google is now making enhancements on its ranking algo to more fully make available new, timely as well as pertinent search results. Relating to the Official Google Blog, the “freshness” algorithm will effect up to 35 percent of searches.
For those who missed it in the reports, Google Caffeine is an algorithm which Google uses to crawl and index the web for new, fresh, hot-off-the-press content. Caffeine is such a rush that it allows Google to comb the web for this fresh content very quickly and at an enormous scale, taking into consideration the fast-paced information creation and propagation in the world in the present day.
In terms of web users experience, just how will the enhanced Google Caffeine strike them? According to the Official Google Blog, if searchers, for example, enter a search for the Olympics, Google will give back search results on the 2012 Olympics which is happening next summer, instead of Olympics 1900 or any other year. Google gives priority to relevant as well as timely search results even without the visitor specifying the year or time period associated with the search focus.
Companies playing the search engine games can use this technique to their best advantage. To make things easier, Google has a tool called Google Trends that serves as a resource for hot items that are trending. Articles about the company’s products as well as services which are being promoted on Google can then be anchored on these trending topics to be more relevant and timely, as well as therefore have a better chance at ranking high.
As of press time, Justin Bieber’s baby, a news or gossip item regarding the pop artist allegedly impregnating a 20-year-old girl, is one of the numerous trending items. If you are a baby products company, you may want to ride the trend and anchor your SEO content on this focus. If you are a company providing legal services, you might also want to talk regarding paternity suit. Writing anything full of news and relevant will get you a better chance at ranking significantly.
Why the Caffeine? Well for the reason that Google desires to serve its searchers with something hot as well as fresh in the same way we love newly baked cookies or a cold fruit juice in the summer. SEO agencies will have to play the game another way as well as combine creativity with technical as well as news writing.
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